Northstar/Cvent Meetings Industry PULSE Survey

As the new year began, meeting planner optimism continued to soar, as 61 percent of the 457 respondents to our first PULSE Survey of 2023 said they were more optimistic about the industry and only 12 percent said they were less optimistic.

Here are more key takeaways from the survey.

• The overwhelming majority of planners say their events have increased in importance.
• Cross-border meetings are back this year. Seventy-eight percent of all respondents who planned international events pre-Covid are planning them now.
• For the most part, supplier satisfaction levels are up, and hotel staffing continues to be less of an issue for planners.

Put your finger on the pulse of meeting planner sentiment. Download a free copy of the latest cycle of the Northstar/Cvent Meetings Industry PULSE Survey report.